Much like business cards and logos, websites are an essential part of your marketing toolkit. The online space is a rapidly evolving arena and what worked a few years ago may no longer be relevant. User experience in all its forms is critical for success. On the surface your content needs to be concise and relevant to the viewers needs and layout needs to be easy navigate and the site needs to be mobile friendly (suited to use on a smart-phone). The important stuff you don’t see is SEO data such as keywords, optimised load times and good coding that suits the numerous browsers and operating systems.