This industrial and workwear footwear range is part of an international brand and as such it has been necessary when designing advertising and marketing elements to follow the supplied international visual guidelines. The application and concepts developed are left to each country to develop. The majority of work required for this range is in the form of product guides, catalogues, trade presenters, trade adverts and point-of-sale. Because there is often little to visually differentiate one boot from another, Bikini’s approach to the catalogues has been to create easy to compare product layouts. This was done through simple layouts and the use of icons. When it comes to adverts, client often requested product driven ads, but when possible we have introduced brand positioning concept ads.