We describe packaging as your silent sales-person, as it has to convince the consumer that they need your product rather than the competitor sitting directly next to it on shelf! There are so many things to consider when designing packaging: achieving aesthetic quality while minimising production costs, creating a look that differentiates (or mimics) the product to its competitor, should the product look premium or economical, etc. Even the shape of the container is important to the decision making process.

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