I enjoy the impact of outdoor advertising. You can’t help but look at it, especially if you use the same route frequently. From a creative perspective, the fact you can only include a small amount of copy means that simple, impactful concepts are required and this leaves lots of space for beautiful design opportunities. Even smaller examples like street-pole ads give creative opportunities through the 3-part placement. These long-term advertising opportunities reach thousands of eyes, although their cost when rolled-out across many locations is prohibitive.
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