For some clients, newspaper adverts still play an important part of their media strategy. Because of the the cluttered nature and poor print quality of newsprint, getting the best out of this medium requires the skilful talents of a good designer. A good understanding of the limitations of this print method combined with the experience to design an advert that will get noticed is critical to getting results. There are too many examples of newspaper adverts which are difficult to read or look just like their competitors.
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