Bata Industrials Rubber Boot Ad
At the time, there was no supply of Rubber Boots in South Africa. Bata Industrials stepped in to meet the demand. As the product has a big sales-base in the mining sector, Bikini was briefed to target this. Playing on the concept of the scarcity of Rubber boots, as well as their value - the "RARE FIND" concept was developed by Bikini. The photography was all done in studio.
